10 Clean And Natural Foundations For Flawless Coverage

Here’s to clean makeup!

Your search for a natural foundation for the face is endless today. And some product lines will give you flawless skin while also protecting it.  

Here’s a list of eco-friendly foundations from clean makeup brands that contain anti-aging properties that will give your skin the perfect finish.

1. Jones Road What The Foundation

natural foundations for face

Clean. Cool. Makeup. This is what the brand Jones Road is all about. Jones Road is the brainchild of the famous makeup artist Bobi Brown whose mission is to create clean, effective, and high-grade formulations that work on all skin types.

This foundation is a tinted moisture balm infused with a classic foundation. Available in 12 shades, this WTF is made to blend across all skin tones. In addition, it includes skin-nourishing ingredients like jojoba oil and sodium hyaluronate, which work flawlessly to give your skin a buildable, light-medium coverage.  

The unique creamy formula leaves your skin feeling better. It covers enough to be your skin, making it softer and hydrated, even after washing it off. This natural foundation is perfect for you if you have dry skin. 

What’s good?

  • Nourishing ingredients 
  • Moisture tint 
  • Blends seamlessly on the skin 

2. ILIA True Skin Serum Foundation

true skin serum
iliabeauty/ Instagram

Natural, medium coverage meets a double dose of skincare, giving you a complexion that looks radiant and real. It is the foundation your skin will love. With potent ingredients like niacinamide and allantoin, this natural foundation for the face smooths and soothes like a serum.  

Let us see what goes into this bottle of foundation from ILIA:
Niacinamide helps visibly smooth skin texture and refine uneven tone. Allantoin helps soothe and support calmer, healthy skin. Aloe gives a boost of natural hydration and nourishment with the goodness of aloe.

And what’s more? This classic foundation is non-comedogenic. This means if you have oily skin, you can use this worry-free. 

What’s good? 

  • Medium coverage 
  • Clean ingredients 
  • Available in 30 shades 
  • Safe for sensitive skin 

3. Kjaer Weis Refillable Cream Foundation

kjaer weis natural foundations
kjaerweis/ Instagram

With classy packaging, Kjaer Weis’s makeup products are made in Italy with amazing natural ingredients. The star ingredients in this natural foundation for the face are coconut, sweet almond oil, and jojoba seed oil. All these nutrient-filled oils help to fight signs of aging and promote the elasticity of the skin. The clean formula of this natural foundation gives coverage from ultra-sheer to concealer-level opacity. 

Available in 16 shades, this semi-matte formula comes with refills so that you can fill in your compact. As the foundation is formulated without synthetics, we suggest using any face oil of your choice before applying this. It is a great option if you want light, fuss-free makeup. 

What’s good? 

  • Refillable 
  • Multipurpose – covers, conceals, and everything in between 
  • Certified organic and suitable for sensitive skin

4. Exa High Fidelity Foundation 

exa beauty foundations
exa.beauty/ Instagram

Get that glow-from-within look with Exa’s high-fidelity foundation. It is an amazing buildable foundation with a semi-satin finish and perfecting pigments that wear light and last long.  

The advanced pigment technology in this foundation blends in seamlessly. It conceals redness and hyperpigmentation. The aloe vera juice and plumping peach fruit extract protect the skin’s barrier against environmental stressors. Protective microalgae actives, hydrating hyaluronic acid, and soothing maqui berry together give this foundation a light feel and make it last longer.  

You can mix this foundation with smoothing primer to create your own sheer, hydrating tint. Foundation so good that people ask you all about it! 

What’s good? 

  • For all skin types 
  • Gives glowing, natural, and beautiful-looking skin 
  • Vegan, cruelty-free, and gluten-free 
  • Comes in compostable packaging with a recyclable box, bottle, and tray 

5. Tower 28 SunnyDays Tinted SPF Sunscreen Foundation

natural foundations for face
tower28beauty/ Instagram

Multi-use products are what we live for. Tower 28’s foundation is a 2-in-1 mineral sunscreen with broad spectrum UVA/ UVB SPF 30 protection and light-medium coverage. This sunscreen foundation is available in 14 shades giving a natural finish. Not too dewy or matte! SunnyDays packaging is made from 60% recycled packaging to help divert waste from landfills and reduce end-user responsibility.  

The best part is that this natural foundation for the face doesn’t leave any white cast.  

The prickly pear in this foundation repairs and softens the skin. White sage helps naturalize the free radicals from the sun. Aloe vera soothes and calms UV-stressed skin. This foundation works best on dry, sensitive skin and covers the dark spots effectively.  

*Fun Fact: All SunnyDays shades are named after places in LA, like “Fairfax” and “Melrose,” as a node to LA’s favorite local sunny day hangouts.

What’s good? 

  • Multi-use 
  • Made with 60% recycled post-consumer resin 
  • For all skin types 

6. Vapour Beauty Luminous Foundation Stick 

vapour natural foundations
vapourbeauty/ Instagram

Conceal. Contour. Highlight. This multipurpose luminous foundation stick transcends the boundaries between skin and makeup. 

Create the most luminous look with Vapour Beauty’s buildable and blendable foundation sticks. The luminous foundation sticks are available in 19 shades. They can be used as a concealer for contouring and highlighting. Or it can be applied all over the face for light to medium coverage. You can also conceal your undereye with this foundation stick.  

Boost your inner glow. Get a lasting flawless finish and intense hydration. With so much goodness in it, this luminous foundation acts like skincare. Ingredients like frankincense, Tulsi, and lotus give a soothing and calming effect, which is a boon for acne-prone skin.  

The handy stick also lets you do quick touch-ups and is easy to carry for all your travels.  

What’s good?

  • Vegan friendly + ethically sourced organic beeswax 
  • Cruelty-free 
  • Made with 100% daylight solar 
  • Made without silicone, dimethicone, polyacrylamide, ethanolamine, and 1400+ banned ingredients.  

7. Kosas Revealer Foundation

kosas natural foundations for face

Get ready for healthy, hydrated, and glowing skin. Kosas’ revealer foundation is a medium-coverage SPF treatment foundation that minimizes pores. It gives a natural, dreamy finish that instantly blends like a second skin to blur visibly smooth texture. 

Its key active ingredients, like niacinamide and caffeine, work to brighten and even skin tone. Squalene, arnica and pro-vitamin B5 soothe, calm, and balance the skin’s ideal oil and moisture levels. This foundation is moisturizing but not oily, which makes it perfect for dry to semi-dry skin. Kosas’ foundation will leave your skin brighter, smoother, and plumper. 

According to Kosas’ consumer study, 97% agreed that this foundation blended effortlessly, and 97% agreed this product gave them the desired coverage after immediate use.  

Whereas 100% agreed their skin texture became smoother, 97% their pores became less visible, and 100% saw improvement in hydration and firmness on bare skin. 

What’s good? 

8. Alima Pure Satin Matte Foundation

alima pure foundations
91_lane/ Instagram

A makeup brand that is certified B Corp AND makes only organic, natural makeup. Of course, it had to be on our list! Not just that, Alima Pure is also 100% carbon neutral. 

The satin matte foundation glides on easily, giving you a feasible application. This award-winning foundation provides buildable coverage in 45 shades and is made of just four ingredients! Find the perfect match for your skin with the brand’s curated foundation sample set or individual samples. 

What’s good? 

  • Skin safe 
  • 100% carbon neutral 
  • Refillable compacts 

9. RMS Beauty ReEvolve Natural Finish Foundation 

natural foundations for face
rmsbeauty/ Instagram

ReEvolve natural finish foundation by RMS Beauty is magic in a bottle. It is a refillable, skincare-infused, daily wear liquid foundation that provides buildable, medium coverage. It gives your skin a fresh feeling while hydrating, firming, and softening the skin.  

Awesome skincare ingredients like advanced Tightenyl (a natural retinol alternative), moisture-rich vegetable squalene, soothing organic aloe, and the brand’s signature rms adaptogenic herbal blend are all bottled up in refillable packaging. ReEvolve natural finish foundation is a hydrating, firming, and smoothing foundation, making it perfect for daily use. 

According to a consumer study, 96% said the foundation provided even coverage. 94% said it instantly blurred the dark spots, and 94% said it evened skin tone and concealed redness.   

What’s good?

  • Hydrating 
  • Silicone-free 
  • Anti-aging 
  • All day wear  

10.  W3ll People Bio Stick Foundation

well people foundation
Wellpeople/ Instagram

Get yourself a natural foundation for the face that works all day long. This bio stick foundation is a dermatologist-developed, creamy vegan foundation your skin craves. The long-lasting, weightless formula instantly melts into the skin for a naturally radiant glow. Its plant-powered ingredients provide hydrating skincare benefits. 

Natural ingredients like castor seed oil help condition and replenish the skin. Safflower seed oil helps maintain your skin’s moisture levels. Vitamin E rejuvenates the skin. This smooth, versatile cream foundation stick gives a flawless complexion and effortless contour. Perfect for an everyday touch! 

What’s good?

  • Natural, satin finish 
  • Feels weightless on the skin 
  • PETA cruelty-free and Leaping Bunny certified 
  • Available in 14 shades 

The right foundation will not only give you adequate coverage but also can reduce the look of blemishes, scars, and wrinkles. No matter if you have dry, oily, or combination skin, the perfect foundation will make you look your best.


Didn’t think your daily makeup routine could get any better? Well, think again. These clean beauty foundations will up your makeup game. We hope these options help you find the true match for your skin. 

We also found a plant-based beauty blender to smoothly blend your foundation. 

Frequently Asked Questions 

1. What is the most natural foundation for the face? 

Some of the best brands of natural foundation for the face are:

  • W3ll People Bio Stick Foundation 
  • RMS Beauty ReEvolve Natural Finish Foundation 
  • Alima Pure Satin Matte Foundation, and  
  • ILIA True Skin Serum Foundation 

2. How do I make my foundation look smooth? 

There are 6 steps to make your foundation look smooth, like your second skin.  

  • Cleanse and moisturize your face. 
  • Use primer before applying moisturizer 
  • Start applying from the center and then move outward 
  • Buff the foundation into your skin 
  • Boost your glow by blending with a highlighter  
  • Soak up excess oil with a blotting paper, and then set your makeup. 

3. What can you use instead of foundation? 

If you want to ditch your foundation, then you can use other makeup products like a tinted moisturizer, B. B.  creams, and C. C. creams. 

We hope you love the products we recommend! All products featured on GoodGuilt are independently selected by our editors. If you buy something through our retail links, we may earn a commission on the sale. Oh, and FYI — prices are accurate and items in stock as of the time of publication.

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