15 Natural And Safe Makeup Brands That Are Worth All The Hype

Makeup that's actually good for you.

With the current generation and millennials being woke about how the planet is affected by our day-to-day practices, a lot of us have consciously (and subconsciously) started adapting to habits and products that are good for the environment. So, if you’ve only recently started getting into natural makeup or the clean beauty scene, we have prepared a beautifully detailed guide of 15 brands that are all about clean sourcing and safe makeup.

1. Ilia

ilia lipsticks
ilieabeauty/ Instagram

When it comes to buying foundation, the organic makeup brand Ilia has one of the best organic beauty products and the best hue options in their foundation range. Achieving the perfect shade is challenging enough, but getting the perfect shade while also helping the environment? It’s a definite plus.

Ilia’s multi-stick, which can be used on both the lips and the cheeks, is one of our favorites. Its buttery texture gives it a delicate feel and allows it to integrate seamlessly into your skin. You can use your fingers or a firmly packed brush to apply it.

To ensure that the products made by Ilia don’t end up in a landfill, they strive towards beautiful minimal, and sustainable packaging. This is done using aluminum, glass components, and responsibly sourced paper as well

2. RMS Beauty

RMS beauty clean beauty brand
rmsbeauty/ Instagram

Allow us to introduce you to one of our favorite organic makeup brands. This clean beauty brand does not only use eco-friendly, reusable, and recyclable materials for packaging but is also a cruelty-free makeup brand.

For us, the RMS Beauty’s Eye Polish in various tones is a clear winner. The eye polish is a cream formula eyeshadow that is nourished with natural pigments that will give you that modern finish chic look. It’s a one-of-a-kind eye polish formula made with a natural oil base to soothe and nourish the delicate skin around one’s eyes. These shadows are good to wear for dry or aging eyelids. You’re welcome!

3. 100% Pure

100% pure clean beauty brand
100percentpure/ Instagram

100% Pure is known for its fruit-based makeup. Their makeup is naturally pigmented; it has nontoxic ingredients and recyclable packaging as well. Hello, chemical-free makeup! We really dig how many brands are adhering to cruelty-free packaging just like 100% Pure.

The Berry Naked palette by 100% Pure is a truly flattering collection of blush and metallic tones that consist of 2 eyeshadows, a blush, and a highlight. These shades are made up of non-synthetic dyes.

Each of the signature shades is colored from vitamin-rich fruit and veggie-based pigments like strawberry, cranberry, acai, and more.

4. Juice Beauty

Juice clean beauty brand
juicebeauty/ Instagram

Juice Beauty is another organic makeup brand that has caught our interest. The brand is toxin-free in the sense that all of the ingredients are certified for being free of toxins, pesticides, and fertilizers. The name comes from the fact that each product is made from organic botanical juice. Each product is guaranteed to be high in antioxidants. What’s not to like about that?

If you haven’t already, you must get your hands on their Phyto-Pigments Light-Diffusing Dust. It can be used as a sheer foundation or as a setting powder over your foundation as well.

Its formulation is ultra-fine and is tinted with rice, organic ingredients, and plant-derived pigments. The rose and argan in it deliver a sheer and luminous coverage.

5. Axiology

Axiology clean beauty brand
axiology_beauty/ Instagram

The goal of Axiology as a sustainable makeup brand is to be safe for both the people who use it and the world we live in. We believe this is a strong idea that we can support. If this organic makeup brand doesn’t appeal to your inner environmentalist, tell us that the packaging is absolutely plastic-free. If you’re sold, check out their Super Fan Pack, and Cotton Candy Skies.

6. Kosas

kosas clean beauty brand
kosas/ Instagram

One of the coolest and best makeup brands that have got us very excited is Kosas. They are hip, they are cool and their packaging? Absolutely friggin cool. Just look at how chic this eyebrow tint looks, daaamn! The Air Brow by Kosas has a mousse-gel yet airy feel to it that gives your brows a trendy feathery effect. In addition, it has a formula that instigates fuller brow growth and health.

The product has biodegradable plant-based microfibers that boost a rather fuller brow volume. The castor oil in it allows your brows to reach their full growth potential. And hey, we love fuller brows! The chemical-free makeup brand is also vegan-friendly and cruelty-free.

7. Au Naturale

Au Naturale clean beauty brand
aunaturallife/ Instagram

As the name suggests, Au Naturale is made with good-for-you ingredients that aid skincare. Au Naturale, as a clean beauty brand, stands for Clean Beauty Revolution. With its formulation being under close scrutiny, only those ethically sourced, healthy, and naturally sourced ingredients make the final cut to the production of the makeup products. The packaging is recyclable, the brand is vegan and cruelty-free, and had all your chemical-free makeup needs. No doubt they are one of the best makeup brands.

A product that we’re absolutely digging is the High Lustre Lip Gloss. You could see the sheen on one’s lips from a mile, no kidding. It’s available in 9 shades, and there’s a little something for each skin tone.

The lip gloss formula contains castor and jojoba oil that keeps one’s lip moisturized and feelin’ plump. The organic flavors ensure that the lippies taste just as good as they look. You should know that this product is gluten-free, hand-crafted, sustainably sourced, and all things good.

8. Vapour

Vapour clean beauty brand
vapourbeauty/ Instagram

Best known for its multi-use natural cosmetics, Vapour, as an organic beauty brand, uses organic ingredients. It has pigments derived from plants and USDA-certified organic formulas.

You gotta check out their youth initiative Aura Multi-Stick which can be used as a tint for cheeks, lips, and eyes alike. This product is light, easily blendable, and breathable. So get a stick to get on a hydrating glow and support a good cause.

This product is made with 100% daylight solar and is respectfully waterless and cruelty-free. Every Aura Multi-Stick that is purchased gives $1 to support the youth in crisis along with the DreamTree Project.

9. Range Beauty

range beauty clean beauty brand
range_beauty/ Instagram

If you have sensitive skin, then range beauty is here to have your back. Trying out new makeup on sensitive skin is a pain. And when you do give it a try, your eczema peaks up, and your acne visits you before the end of the day. Range beauty is here to help you out. They have chemical-free makeup that is sustainable, 100% cruelty-free, vegan, and in an actual shade and undertone that matches your skin.

10. Saie Beauty

saie beauty clean beauty brand
saiebeauty/ Instagram

Another clean beauty brand that is very transparent with its customers about the ingredients used in its products is Saie Beauty. They have made a constant effort to eliminate plastic from their packaging. This product is also cruelty-free and gluten-free.

We’re absolutely digging this Sun Melt cream-balm bronzer from the clean beauty brand. It is lightweight, has a velvet finish, and melts into your skin effortlessly. It’s infused with essentials that your skin will love, like grapeseed oil and elderberry extracts that are rich in vitamins A and E. What this does is helps balance the skin’s tone and texture.

11. W3ll People

clean beauty brand  well people
wellpeople/ Instagram

For that famous no-makeup look, W3ll People should be your go-to brand. It’s best known for its minimalist makeup products. The products are cruelty-free and natural and are designed in a way that they’ll nourish and soothe your skin. This line also includes vegan products that we are all for! It is safe to say that the products are versatile, affordable, and easy to use.

You most definitely should check out their new Dew Your makeup Mist. It’s cruelty-free, vegan, and plant-based.

The weightless mist contains organic aloe water that can set, prep, and condition your skin. It can be used as both a primer and setting spray. It’s a mist that will keep you refreshed throughout the day.

12. Noyah

clean beauty brand  noyah
noyahcosmetics/ Instagram

A brand that’s cutting-edge and unique, Noyah. To make the cleanest possible products, the clean beauty brand has eco-packaging – meaning it’s made of 70% PCR, bamboo, paper, and sugarcane. The brand is cruelty, paraben, and gluten-free. They use 100% food-grade formulae as well as natural and organic ingredients for each product. For eg: Noyah’s Natural Lipsticks contain botanical oils, shea, organic butter, and more.

You must get your hands on their lippies, especially for their unique and eclectic packaging.
How beautiful is this Hazelnut Cream shade? We can’t get over it!

13. Kjaer Weis

clean beauty brand kjew weis
kjaeweis/ Instagram

First thing’s first, let’s get the pronunciation of this luxe brand right. It’s pronounced: kigh-er why-ss. Now that that’s out of the way moving on to how cool and sustainable this luxe brand is. The best thing about their natural cosmetics is that they’re refillable, which makes them sustainable. They’re dermatologically tested, are made of hypoallergenic synthetic fibers, and aren’t tested on animals.

14. Tower 28 Beauty

clean beauty brand tower 28
tower28beauty/ Instagram

New to the whole natural makeup vibe? Tower 28 is fast becoming a favorite among makeup artists and beauty gurus alike. However, the cool and slick transparent packaging really stands out about the brand. The products made are suitable even for ultra-sensitive skin types, and we’re all for inclusivity!

And get this! They’re tagline is literally #ItsOkayToBeSensitive. If you ask us, it’s pretty damn clever.

We’re totally digging their SuperDew Highlight Balm.

It’s complexion-versatile as it is a translucent highlighting balm. No shimmer, no glitter, no fuss, just glowing, luminous skin! The highlighter is infused with skin-positive ingredients like chamomile and green tea extracts. In addition, the balm is 100% vegan and cruelty-free.

15. Milk Makeup

clean beauty brand milk
milkmakeup/ Instagram

Having birthed the idea of the brand in 2014, since then, Milk Makeup has definitely become a biggie in the vegan and cruelty-free clean beauty brand category. The brand and its products speak for themselves, so let’s get into a product recommendation. There is a strong belief in incorporating good ingredients into the products. All of them are cruelty-free, paraben-free, and 100% vegan. Currently, we’re loving their Sunshine Skin Tint Broad Spectrum SPF 30 Sunblock.

The product is clean, silicone-free, and has weightless coverage. It moisturizes the skin with natural oils, leaving it with a soft dewy finish. It has an SPF 30 and is also coral reef-safe.

Clean beauty is the new wave that you must be surfing on! The products are not just made with good and clean ingredients, but they will leave you feeling good on the inside.

And when you’re done with this makeup selection, check out these 9 Toxic-Free Nail Paint Brands You Can Trust With Your Pretty Nails.

We hope you love the products we recommend! All products featured on GoodGuilt are independently selected by our editors. If you buy something through our retail links, we may earn a commission on the sale. Oh, and FYI — prices are accurate and items in stock as of the time of publication.

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